Field Marketing Associate

Austin, TX

At Qualia, we've built the leading B2B real estate technology that transforms the home buying and selling experience into a simple, secure, and enjoyable process. Our SMB and Enterprise products bring together users from across the real estate ecosystem---homebuyers and sellers, lenders, title and escrow agents, and real estate agents---onto a single shared digital closing platform, providing greater clarity and transparency to real estate transactions. Today, through our business customers across the country, millions of consumers use Qualia to close on homes every year.

WHAT YOU'LL WORK ON

As Qualia embarks on the next phase of growth, we are seeking a dynamic Field Marketer to help fuel Qualia's rapid growth. This role will be responsible for the strategic development, meticulous logistics, and flawless execution of our sponsored events within the title industry. You will also be a key collaborator in the planning and execution of our signature hosted events, such as the Future of Real Estate Summit. The ideal candidate will be a master project manager, capable of seamlessly managing multiple projects and deadlines. You will be responsible for conceiving and developing innovative marketing programs that effectively increase brand awareness and generate high-quality leads and opportunities.

Our ideal candidate has exceptional project management skills, oral and written communication skills, and should be able to develop strong relationships throughout the industry.

To succeed in this role, you will possess exceptional project management skills, outstanding oral and written communication skills, and the ability to cultivate and maintain strong relationships with key stakeholders throughout the title industry and within our internal team. You will be a natural networker, capable of building rapport and fostering collaboration to achieve shared goals.

RESPONSIBILITIES

• Plan, execute, and optimize new customer acquisition and customer success campaigns and programs, encompassing online and face-to-face events, third-party trade shows, partner activities, and proprietary events
• Develop, manage, and meticulously track event budgets, ensuring cost-effectiveness and maximizing return on investment
• Conduct post-event analysis to measure ROI and identify areas for improvement, using data-driven insights to refine future event strategies
• Develop and implement a comprehensive event calendar aligned with overall marketing and sales objectives, ensuring strategic timing, staffing, and resource allocation
• Develop and execute a strategy for working with industry partners and associations, fostering strategic alliances, and expanding market reach
• Collaborate seamlessly with cross-functional teams (sales, marketing operations, demand generation, industry relations, product marketing) for event and messaging coordination, ensuring consistent brand messaging and integrated campaign execution
• Provide clear and consistent communication of event programs to all stakeholders, including detailed internal briefing documents for specified events and conferences, and post event reports
• Collaborate with potential event agencies, promotional, and print vendors, maintaining positive and productive relationships while ensuring high-quality deliverables

YOUR BACKGROUND THAT LIKELY MAKES YOU A MATCH

• 4+ years of highly analytical experience in B2B marketing or field marketing
• Experience in the real estate industry (huge plus but not required)
• Highly organized and thrives at project management and coordinating many moving parts
• Comfortable talking to audiences of all levels and able to adapt delivery of information to the appropriate audience with ease
• A high-energy, creative, and resourceful self-starter who demonstrates outstanding leadership skills, business ownership, and personal accountability
• Attention to detail and ability to multitask
• Willing to travel to select national conferences
• Based in Austin, TX with the ability to work in the office a minimum of three days per week is required

WHY QUALIA

Qualia is made up of incredibly bright, mission-driven coworkers who are passionate about using technology to solve real-world problems---and we're growing quickly. In order to continue building an engaging and dynamic organization, we're committed to giving everyone the support they need to do great work.

Our benefits package is designed to allow our team members to be their best selves, both in and out of the workplace. In addition to comprehensive health plans, a 401k program, and commuter benefits, we prioritize family and personal well-being through professional development, parental leave, and a flexible time off policy. Qualia offers a robust online onboarding program to train new hires, biweekly all hands meetings, and a variety of internal virtual events to keep employees connected.

We believe diverse perspectives and backgrounds are critical to building great technology, and our goal is to cultivate an environment where people feel equally valued and respected. Qualia is proud to be an equal-opportunity workplace, and we welcome applicants from all backgrounds regardless of race, color, ancestry, religion, gender identity or expression, sexual orientation, marital status, age, citizenship, socioeconomic status, disability, or veteran status.